Product · 2025
MerchOps
Monitors your store for meaningful signals, surfaces the 3 things worth doing today, and drafts safe actions for you to approve. Built for $1M–$50M GMV DTC.
Why I built it
Shopify dashboards show everything. Operators need the three things that matter today. Most 'AI for Shopify' tools either spam you with insights or take autonomous actions you can't undo.
Process
- Built around a signal engine: detect meaningful deltas in conversion, traffic mix, return rate, fulfillment latency.
- Rank by leverage, not by p-value. Calm by default — at most 3 cards a day.
- Every action is a draft, never autonomous. One-click approve, one-click rewrite.
Screens
Today viewThree things. That's it.
Signal detailWhat changed, why it matters, what to do.
Lessons
- Noise is the enemy. Restraint is the product.
- DTC operators read every email. Don't waste their attention.
- Drafts beat actions, every time, for this audience.